Now-Again and L.A. Carnival mentioned in L.A. Times piece on Stones Throw Records.

And the new year finds them poised for more. In addition to upcoming releases from Madlib and Charizma, Now-Again (which reissues everything from old funk 45s to '80s old-school rhymes) has scored big with its newest discovery – L.A. Carnival, an obscure '70s soul band from Omaha.

"We had reissued a single from them called 'Blind Man,'" Alapatt explains. "It had been remixed by Cut Chemist and Medaphoar and everyone loved it. When we found out that there was a whole album that had never been released we couldn't believe it. And when we heard it, we were absolutely blown away. I mean it's really incredible stuff."

In many ways, the L.A. Carnival reissue perfectly reflects the Stones Throw/Now-Again aesthetic – enthralling musical experimentation, executed with raw emotion and absolute commitment, a sound as fresh today as it was in Omaha in 1969.

"One of the things we're trying to do is to bring all this great music from the past into the present," Alapatt says. "That's why the Cut Chemist collaboration worked so perfectly. You have everything coming full circle."
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In the end Stones Throw's success has come without much concern for massive promotional campaigns or executive strategies for moving more units. Instead Manak and his crew are simply releasing music for true music lovers.

"We just sort of take it one step at a time," Alapatt says. "If we like something, whether it's a kid in Canada making music in his bedroom or an old funk band from Nebraska – we try the best we can to get it out there."