New York Daily News Investigates Psych Funk: “….Now-Again Travels The Globe To Capture Far-Flung Psychedelia.”
We’re pleased to announce that the New York Daily News was so impressed by our investigations into global psychedelic funk music that they dedicated an article to it. Alongside discussions about our forthcoming Indonesian psych-funk compendium Those Shocking Shaking Days, writer Jim Farber had this to say:
“As it turns out, psychedelia’s glow didn’t only affect musicians in its clichéd epicenters but in places as far off as Ghana, Tehran and Manila all through the ’70s.
Only lately, though, has the full scope of these sounds come to light, many through the efforts of a company called Now-Again Records. Indian-American owner Eothen Alapatt began putting out collections of this swirling music in 2009 with “Forge Your Own Chains: Heavy Psychedelic Ballads and Dirges 1968 to 1974.” It featured mind-bending cuts by period acts born in Colombia, Sweden, South Korea and elsewhere. From there, the company started traipsing the world, territory by territory, to issue in the last year alone collections by psych bands centered in India, Zambia and Indonesia…
…f ew have exceeded Now-Again’s eagerness and breadth, not to mention their sumptuous packaging and obsessively detailed liner notes.”