Announcing: “J.Rocc Enjoyed The Experience” Deluxe Edition – and a free mp3!

Out everywhere on 12,” as a deluxe package via Sinecure Books’ webstore, and digitally via Now-Again Deluxe. Download a free track below!

J.Rocc is the world-famous founder of Southern California’s legendary Beat Junkies DJ crew, DJ for the likes of the late J.Dilla, Black Star (Mos Def and Talib Kweli) and Madlib, and, as his releases on Now-Again – from his Cold Heat EP to his Kashmere Stage Band remix – have made clear, one funky producer to boot.

Following in the lineage of his series of now-classic megamix 12-inches on both Now-Again and Stones Throw, J.Rocc now tackles the privately-pressed albums found within the oddities contained in Sinecure Books’ Enjoy The Experience book. As per normal, knocking drums, quirky samples and a master’s touch abound on all three selections on this hard-hitting, fast-paced EP.

We will be offering this EP shortly via Now-Again Deluxe at Regular vinyl versions are in stores now. A deluxe version of this EP – limited to 100 pieces – is now available at Sinecure Books’ webstore: each of these 100 deluxe packages will come with a unique vanity LP from the 60s or 70s, and will be packaged in an oversized, resealable plastic jacket.

Download one track – “E.T.E. Pt. 4” – below.

Download: J.Rocc “E.T.E. Pt. 4”
Buy: J.Rocc Enjoyed The Experience (Deluxe Package)
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If you missed it: Enjoy The Experience.

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New York Times includes “Enjoy The Experience” in 2013’s “notable box sets”

Earlier this year, we announced the sale of Enjoy The Experience, on our sister company Sinecure Books. We also helped compile and produce a companion CD and LP anthology with the same name that we distributed alongside the book. It contains masterpieces by the likes of Stephen David Heitkotter (who will see a full-on Now-Again issued retrospective in 2014) and satellite Now-Again artists Dennis The Fox and Gary Wilson. Well, we’re happy to announce – and, ahem, remind you, if you’ve not taken the plunge – that the New York Times has included our Enjoy The Experience compendium in it’s annual holiday gift guide of notable box sets. Jon Caramanica writes:

“Nowadays, it’s easy to make a record at home and invite the world to listen. Five decades ago, the recording and the distribution were tougher, but people still felt the urge to be heard. The songs on “Enjoy the Experience,” an anthology of whimsical and sometimes entertaining selections from private-press releases, are all over the place in genre and quality, but the real gems come in the heavily annotated booklet, with its stories of sister keyboard-competition winners, gospel trumpeters and records made solely to sit in a warehouse as part of a tax scam. This album serves as a companion piece to the book of the same title, which is full of even taller tales.”

Buy the LP: Enjoy The Experience via
Buy the CD:
Enjoy The Experience via

Enjoy The Experience – Deluxe Edition Now Available For Pre-Order!

Last month we announced the inaugural book that our sister company Sinecure Books is launching upon the world on May 21st and we told you all about the companion anthology 2CD/LP that we’re distributing here at Now-Again. Well, for those who think that May is a long way away, we have some good news: Enjoy The Experience will be available as an official Record Store Day release – and thus almost certainly available at your favorite local record store, worldwide – and a deluxe edition is available now as a pre-order at the Sinecure Books website.

The deluxe edition of Enjoy The Experience comes in a handsome slipcase that showcases various private-pressed American albums laid out in the shape and colors of the American flag and contains a full color poster and a facsimile Century Records “How To Press Your Own” record 7″. Pictures of the book and the deluxe package are below. The pre-order ends when either 1) all deluxe versions are sold out or 2) on 04.20 and orders will ship shortly thereafter.

Preorder now closed. Deluxe Bundle still available here.


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Announcing: Enjoy The Experience

Selections from the Sinecure Books publication Enjoy The Experience: psych, funk, folk, jazz, lounge, boogie and straight-up-weirdness from American private press albums. Release date: May 21st.

Enjoy The Experience: Homemade Records 1958-1992 is the inaugural offering from Sinecure Books, the publishing company that Now-Again’s Egon co-founded with Johan Kugelberg. Packaged as a hardcover, and weighing in at 512 pages, it is the most comprehensive overview of the American “private press” movement from the latter half of the 20th Century that could possibly be assembled. We’re pleased to be distributing a 2CD/2LP anthology of psych, funk, folk, jazz, lounge, disco, boogie and just-plain-weirdness culled from the the book’s selections.

Take note: this is not a novelty freak show. Contained in this anthology are examples of some of the most highly regarded rock, soul, jazz, funk and singer/songwriter albums from the 60s through the early 80s. From the awkward-yet-talented to the genius-yet-bizarre, one thing unites all musicians presented here: they sincerely hoped to become stars, they committed themselves to record, and they left themselves vulnerable to an industry not understanding of nuance, not appreciative of character. While Enjoy The Experience the book details a forceful American cultural experience that stands in juxtaposition to the mainstream even as its creators attempted to infiltrate it, Enjoy The Experience the album shows the breadth of American creativity in a compelling, start-to-finish listen. Not all of it is easy to digest, but this music is essential to the 20th century American experience.

We will be updating this post with more information about the anthology, downloads and the book in coming weeks.

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